At one20percent, we believe that there is an athlete in every one of us, and our goal is to help athletes of all ages and abilities achieve their one20percent effort. We are a team of road bikers, mountain bikers, trail runners, triathletes, and a senior chemist with decades of experience.


To create the best natural and scientifically formulated performance and recovery products specifically designed for the athlete in every one of us – 24 hours a day.

our products

Our products are scientifically formulated, backed by science, lab validated and rigorously tested by athletes for athletes. We are committed to making products that are good for people and the planet, using natural and plant-derived ingredients that are ethically sourced, cruelty-free, and packaged in recyclable material.

our Vision

To be the most trusted source for innovative, scientifically formulated natural products specifically designed to meet the daily needs of the athlete in every one of us.

no nasties policy

all our products are free from

  • Petroleum or Petroleum derivatives. That includes mineral oil, petrolatum, white petroleum, and paraffin wax/oil. 
  • Phthalates, dibutylphthalate (DBP), dimethylphthalate (DMP)
  • Parabens: methylparaben, propylparaben, butylparaben, and ethylparaben, isobutyl-, butyl-, isopropyl- and propylparaben)
  • Polyethylene Glycol (PEG Compounds)
  • Sodium Lauryl Sulfate (SLS) & Sodium Laureth Sulfate (SLES)
  • Triclosan and Triclocarban
  • Polysorbates
  • BHA (Butylated Hydroxyanisole)

Our Team

one20percent is a women-founded, impact business.  We live, work and train in the beautiful Sea to Sky Corridor of British Columbia.  We are dedicated athletes who run, hike, plus ride road and  mountain bikes.
Our founding team has decades of experience in the chemistry of formulating natural performance care products, business operations, product development, production and regulatory compliance

Elizabeth Liu

Liz is an active athlete and sports enthusiast who enjoys running and hiking the trails of Squamish, as well as participating in various winter sports. She is also a seasoned lawyer and entrepreneur, with over 25 years of experience in management and legal roles for private and public companies, and currently serves as the Managing Director of LINK Business Law Group.

Cindy Liu

Founder & Chief Scientist
Cindy is an outdoor enthusiast with a track record for developing a wide range of body and hair care products for various companies. She is a highly experienced research and product development chemist, with a background in Colloid Chemistry and a Master’s degree in Chemistry and Material Science from McMaster University.


Erin is an experienced cyclist who has raced and toured mountain and road bikes all over the world. Erin’s work has been in product development and sourcing, starting out at a nascent Mountain Equipment Co-op Erin is the creator of the infamous  Rad Pant! Erin has worked with both home-grown factories and global supply chains with many different companies and teams.  

Sandra Foweraker


Sandra is a runner, cyclist, triathlete and skier. She ran her first marathon at age 19 in her hometown of Victoria, British Columbia, with her mum cheering her on and handing out water at the aid stations, she has gone on to a marathon PB of 3:01:01 (so close!).  She has won short and long-course triathlon provincial age-group championships, and has raced multiple Ironman triathlons, including twice at the World Championships in Kona, Hawaii, and at Swissman – an epic point to point ironman distance race across the Swiss Alps.  Sandra has competed in the 7-day European cycling stage races Tour TransAlp and the Tour Trans Austria, which they won as a women’s team. Sandra also twice completed the legendary Otztaler bike marathon, a one-day 250km race over 4 mountain passes and 5500m of climbing through southern Germany and Austria.  Sandra is a two-time finisher of the 7-day Haute Route Alps “the toughest amateur cycling race in the world”, once with one20percent team member Amanda Lau, and the 7-day Haute Route Pyrenees, also with Amanda Lau.Closer to home, Sandra has won the women’s overall race at Whistler Gran Fondo Forte, qualified for the World Gran Fondo Championships, and completed an “Everesting” challenge (it’s a thing, who knew?) on Vancouver’s local ski hill Mt. Seymour, cycling up it 10x in one day to cumulatively reach the 8848m height of Mt. Everest.In her other life, Sandra’s professional career is as a lawyer with a focus on commercial litigation.  Among other things, she has a Masters degree in International Law from Cambridge University, where she studied on a Commonwealth Scholarship. She met one20percent co-founder Elizabeth Liu years ago when they worked together in the trenches of commercial litigation.They have been friends since, and excited to embark on a new adventure combining their skills and talents with one20percent team members Erin, Cindy and Amanda.

Amanda Lau


Amanda is a fitness professional, mother, and accomplished endurance athlete with a passion for cycling up mountains in the summer and skiing down them in the winter. She has over 20 years of experience in the fitness industry as a personal trainer, educator, and speaker, and has completed numerous endurance races, including the Sea to Summit multi-day race, the Haute Route, and the Squamish ‘Test of Metal’ mountain bike race

Our Promise

We promise to create the best natural and scientifically formulated performance and recovery products for the athlete in everyone of us.

one20 creates products using effective natural ingredients that are scientifically formulated, lab validated, and field tested by athletes for athletes 

Our carefully selected ingredients are ethically – sourced, natural, organic and where possible, plant derived, always cruelty-free.  No petroleum based or petroleum derivatives 

Our commitment is to make products that are good for people and the planet.  

We’ve done the work so you don’t have to.

Our Partners

We believe there is an athlete in every one of us.

Whether it is running that first 5km race or a 50km ultra, heading out for a 25km ride or a 250km epic, or tackling that first mountain-bike trail or plunging off a drop, achieving your one20 is about commitment, firsts, failures, successes, and all the bumps, scratches and bruises along the way.

We believe the journey to achieving your one20 starts long before race day or that first big ride or that epic adventure.